The Unicorn Ratio
How many startups should you fund per batch?
A portfolio-construction calculator for YC investors. Uses the Kelly Criterion and Binomial Distribution to estimate how many companies to back and how to size each check.
Objective: Optimize portfolio size and check amounts using the Kelly Criterion.
Invest in approximately 11 companies (out of 200 in the batch), with an average check size of ~$91,000.
| Filtering level | No. of investments | Check size |
|---|---|---|
| 0% | 38 | $26,000 |
| 25% | 21 | $48,000 |
| 50% | 11 | $91,000 |
| 75% | 4 | $250,000 |
| 90% | 2 | $500,000 |
The Unicorn Ratio is a framework for deciding how many companies to invest in for a given YC batch. There are two ways to think about it: the Kelly Criterion and the Binomial Distribution.
Kelly Criterion
Where:
- = the fraction of your fund to put into each investment
- = the chance any single investment becomes a unicorn (rises as your filtering improves)
- = profit per dollar invested if you succeed (a 50× return → b = 49)
- = how many companies to invest in
Understanding the Kelly Criterion
- The Kelly Criterion is the optimal fraction of your capital to put into each opportunity, balancing return against risk.
- Applied to startup investing, it tells you both how many companies to back (portfolio size) and how much to put into each (check size).
- The formula accounts for your skill at picking winners (the term) and net profit per dollar (the term).
Binomial Distribution
Where:
- = your chance of finding at least one unicorn
- = how many companies you invest in
- = chance any single investment becomes a unicorn
Understanding the probability curve
- The "knee" is where adding more investments starts giving you significantly less benefit.
- Before this point, each new investment meaningfully improves your odds.
- After it, you need many more investments to achieve similar gains.
- Mathematically, the knee is identified by the second derivative of the curve — the rate at which returns diminish.
Limitations
- These calculations assume you have an accurate read on how good you are at picking (i.e. how much of the batch you can rule out).
- Historical unicorn rate may not predict future outcomes.
- You may want to size checks differently across deals — the price and dynamics of each round are unique.
- Watch your conversion rate (# investments / # founder meetings). Reputation with founders matters.
- VC returns follow a power law — non-unicorn outcomes (acquisitions, smaller exits) can still meaningfully impact portfolio returns.
Disclaimer:
The Unicorn Ratio is a framework that provides probabilistic estimates for portfolio construction. It should not be considered or used as investment advice.
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